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| Job Ref. #: | 15751 |
| Industry: | Sales/Marketing |
| Job Type: | Full Time |
| State: | Georgia |
| City: | Atlanta |
| Job Description: |
DESCRIPTION & REQUIREMENTS: Position Overview: Function Specific Activities: Lead the development, approval, communication and stewardship of core brand policies in order to ensure integrity at the local level. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty). Review items for approval (e.g., merchandise, packaging, marketing programs, e-commerce, point-of-sale, advertising, etc.) by using brand/legal/creative/quality assurance guidelines in order to enhance the brand image, protect The Company and comply with contractual obligations to third parties (e.g., licensors, rights-holders). Direct Research and Development to develop new products or product improvements in order to meet marketing objectives (e.g., extending usage, bringing in new users, etc.) by writing and gaining approval to PDR/PAR (Product Development Request/Product Authorization Request), and organizing kickoff and project meetings. Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets. Lead the development of business cases, including ROI assessments, to make decisions on go/no go for major brand initiatives (programming, new products, new packaging, etc) by working cross-functionally and with bottling system. Support brand positioning and related objectives (e.g., building brand awareness, improving brand recall scores) by composing and incorporating advertising goals into the brand plan in order to ensure concept alignment with brand positioning. Ensure all media objectives will be met within the allocated budget by reviewing and approving media plan prior to brand plan completion in order to accomplish media goals within budget constraints. Write and present consumer promotion plan (e.g., objectives, strategies, tactics) to Brand Management using consumer promotion analyses, industry trends and business experience in order to support marketing objectives. Develop an annual plan to address consumer and marketplace information needs for Business Team and Global Innovation using information gathered during briefing meetings with Business Team/Unit Marketing managers in order to have research initiatives aligned with the needs of the business. Education: Bachelor's Degree or equivalent work experience Related Work Experience: At least 9 years Core Competencies: Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking. Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals. Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations. Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others. Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance. Lives the Values: Demonstrates the values of The Coca-Cola Company through words, actions, and by example; fosters an environment that reflects the values of the company. Technical Skills: Brand Marketing Development: Ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines. Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation. Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans. Brand/System Contribution: Knowledge of the concepts of brand and system contribution and gross profit. This includes an understanding of the drives that influence each and how to apply the concepts when preparing business plans and rolling estimates, evaluating projects and making day-to-day decisions. Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for The Company. Marketing Research Resources: Knowledge of industry (e.g., consumer, customer, fashion) research resources (e.g., attitude and usage, Nielsen, trend resources) and their application. Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics. Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world. |
| Employer: | Please Register to View |
| Post Date: | 03/11/2010 |
