| Job Description: |
Honeywell Life Safety (HLS) is a strategic business unit in Automation and Control Solutions (ACS). HLS innovates to protect and save lives worldwide everyday. It is a global leader in many growing industries, including commercial fire systems, smoke and gas detection, personal protective equipment (PPE), and home and hospital patient monitoring. Its quality products, integrated system solutions, and services make life safer, more comfortable, more secure, and more productive in every corner of our world.
ARE YOU A SR CHANNEL MARKETING MANAGER WITH DIRECT FOCUS IN OIL AND GAS THAT IS READY FOR AN EXCITING CHALLENGE????? THEN WE HAVE A POSITION FOR YOU!!!
This position will be based in Houston, TX.
He/she will be responsible for driving oil and gas revenue growth in the Americas (North America and Latin America) through leadership and coordination of cross functional Marketing, Sales and product tactics.
Responsibilities include:
• Owner of the development of a 5 year LTBP for the oil and gas end user segment and translate into annual marketing plan
• Definition of oil and gas objectives and strategies consistent with STRAP and Global Product Lines Roadmap for US, Canada and Latin America. Also work closely with other regions to align with a global marketing strategy for oil and gas
• Development of go to market targeted marketing programs to deliver value through sales team and distribution to end users (in collaboration with Global Product Lines and Marcom)
• Drive oil and gas activities such as new product launches, partner programs, targeted collateral pieces that offer targeted solutions and promote specific value propositions
• Develop oil and gas market segmentation model with the objective of understanding unique customer needs within the segments
• Provide knowledge and thought leadership on oil and gas CTQ and value proposition while acting as key stakeholder to assure alignment with Global Product Lines NPI priorities and product roadmap
• Identification of potential partners, and/or new channel opportunities to maximize pull strategy efforts
• Develop a specific oil and gas communication plan including e-newsletter, end user advisory council, adapted Social media strategy
• Work closely with oil and gas trade associations to identify potential cross-marketing activities. Also represent GSP in key trade associations
• VOC with distributers and end users to confirm opportunities to meet end user needs that have not been met by competitors or new needs, identify gaps in our current offering and monitor competitive activities in oil and gas. Also introduce regular survey activities for continuous improvement of strategy
• Work closely with marcom to ensure web strategies and on-line tools meet needs of vertical
• Work with broader Honeywell businesses to develop the One Honeywell strategy for oil and gas in particular with UOP and HPS and maximize synergy opportunities
• Work with training org to optimize End User Segment Training programs (how to sell in oil and gas programs for sales team and end user training programs)
• Recommend and attend End User Segment specific trade shows. Also own the development of specific end user activities around trade shows, working closely with marcom and sales for the execution
• Develop process and systems to gather and communicate appropriate competitive intelligence to drive strategy development and educate the field on marketplace dynamics. Introduce regular communication forums with internal stakeholders such as webinars, educational training and oil and gas e-newsletter
• Tracking metrics/return on investment for all End User Segment initiatives, including evaluation of program performance, and recommendations for continuous improvement. Work with distribution on obtaining POS data to measure our performance in oil and gas and develop process to communicate metrics to executive team BASIC QUALIFICATIONS
• Bachelor’s Degree in a related and/or technical field
• 7 years experience within the oil and gas vertical market
• 7 years experience in Strategic Marketing and Voice of Customer.
PREFERRED QUALIFICATIONS
:
• MBA
• Knowledge of market segmentation process
• Experience leading all stages of the strategic partnerships process including Strategy Development, Opportunity Identification, Partner Selection and Project Management
• Demonstrated ability to gather and synthesize data, and to drive innovative thinking into the business
• Global thinker
• Strong competitive market and trend analysis experience
• Self starter, results driven and able to operate effectively in an entrepreneurial culture
• Ability to influence others
• Strong presentation skills
• Proficient in Microsoft Office products especially Outlook, Excel, Word, PowerPoint
• Prior experience with Salesforce.com desirable
As an Equal Opportunity Employer, Honeywell is committed to a diverse workforce.
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