| Job Description: |
AT&T AdWorks is rapidly growing in expectation of becoming AT&T’s next billion dollar business. We are looking for industry veterans who revel in the prospect of building a better approach to advertising sales that utilizes the inherent strengths of the world’s largest telecommunications company. AT&T AdWorks is the face to the market for AT&T’s newest ad products across IPTV, Mobile, and Internet.
Within the Sales Operations group, we are seeking to fill a high profile and critical position. The Associate Director of Online Ad Operations will manage a team of client ad operations staff for our mobile ad products. This team handles everything from pre-sales media planning to post sales optimization and reporting.
Related to Ad Operations, this position will:
- Manage all online ad operations including; proposals, pricing yield management, contract and order management, ad campaign implementation, optimization, inventory issue resolution, and campaign reporting.
- Implement and manage the processes that reduce operating costs while gaining revenue and improving speed and efficiency.
- Establish best practices and procedures for maintaining high industry standards of fulfillment, product quality, reliability, and accuracy.
- Improve the measurement of team and individual performance against objectives and operational metrics.
- Promote company-wide quality and service improvement efforts and lead productivity, quality and process requirements in accordance with real company needs.
- Manage the hiring of internal ad operations staffing as well as 3rd party outsourced technology and staffing.
Responsibilities:
- Manage ad operations, trafficking, optimization and campaign execution through both internal resources as well as 3rd party partners
- Set up and traffic all advertiser campaigns using a proprietary platform
- Consult on ACM system enhancements
- Provide support and direction to the account management group as they work with the sales team to maintain the campaigns.
- Pioneer 100% compliance with industry and corporate privacy policies
- Traffic campaigns across a network of owned and partner inventory
- Provide avails to planning, account management and ad sales
- Meet advertiser objectives by ensuring the team is using best placements, flight plans, campaign optimizations and using adequate third-party serving platforms
- Provide regular reporting to senior management, advertisers, account managers and other internal customers
- Implement ideal tagging solutions on owned and partner sites to enable strong targeting, segmentation and profitability
- Develop best practices for account management
Requirements:
- BA/BS degree or equivalent experience, MBA preferred
- Minimum of 5-8 years of experience in client services and/or ad operations
- Outstanding knowledge of trafficking campaigns in display, video and other formats across multiple platforms
- Analytical mindset and strong financial understanding
- Experience working at a larger publisher or ad network
- Customer-first mentality and ability to serve advertisers with differing goals
- Good technical understanding of ad serving, tagging, site architecture, rich media, etc.
- Team player who isn't afraid to roll up his sleeves and be both player and coach
- Ability to thrive in an entrepreneurial environment that is developing and growing quickly
- Interactive experience and/or agency experience is preferred
- Superior client service skills
- Interactive agency or client side experience strongly preferred
- Ability to clearly communicate verbally and in writing and persuasively present to a wide variety of audiences
- Strong organization and project management skills
Salary & Advancement
Competitive. AT&T has an extensive benefits program and is focused on career development.
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