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| Job Ref. #: | 17926 |
| Industry: | Sales/Marketing |
| Job Type: | Full Time |
| State: | Georgia |
| City: | Atlanta |
| Job Description: |
DESCRIPTION & REQUIREMENTS: Position Overview: This role requires the ability to think, create and execute brand design strategy in a multidimensional and multiplatform fashion. The primary focus of this design leadership role is 2D graphic design; however, knowledge and ability to integrate graphic elements into digital and 3D forms such as packaging, point of sale and merchandising equipment is paramount. Proven ability to collaborate within teams composed of multi-disciplinary backgrounds ranging from brand marketing, design, engineering, procurement and consumer research is critical. This role also requires the ability to manage design projects and design content creation through both external agencies and through hands-on rendering tools such as Rhino, Illustrator and Photoshop. Function Specific Activities: Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty). Develop strategies, goals, or plans for work that indirectly impact or contribute to revenue generation for the Company. Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development. Develop and communicate a clear charter for a project or initiative with clarity of scope and expected outcomes. Lead the development, approval, communication and stewardship of core brand policies in order to ensure integrity at the local level. Education:Bachelor's Degree or equivalent work experience Related Work Experience:At least 7 years Core Competencies: Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking. Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals. Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations. Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others. Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance. Technical Skills: Brand Positioning: Knowledge of specific brand positioning and brand architecture of The Company's brands. Creative Brief Development: Knowledge of the creative brief development process. Agency Management: Knowledge of methods or techniques used and ability to inspire agency performance. Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. Creative Concept Generation: Knowledge of methods of brainstorming/creative concept generation. Includes knowledge of facilitation procedures for creative sessions. Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world. |
| Employer: |
Coca-Cola |
| Post Date: | 12/01/2010 |
